Music, Sound Design and Audio Mix
This art installation/mockumentary ad campaign launched February 8, 2007 at
Daneyal Mahmood Gallery in New York City.
The parody piece is a satirical comment on the pervasiveness of
life-enhancing, pharmaceuticals and the marketing tactics that
drive the perception of desire.
Through a series of print and televsion
ads and the launch of the companion website
(which received a quarter of a million hits in the first week)
and various gallery exhibitions the piece blurs the
lines between manufactured consent and free-will.
The Havidol® installaiton is now featured in the
Ars Electronica Festival International Competition for Cyber Arts.
The piece will be running for the duration of the
festival in a store-front in Linz, Austria.
Manufactured consent or free-will?
Visual Artist-Justine Cooper
Editor-Faisal Azam
Read the Reuters review on Havidol®
NEW YORK (Reuters) - A media exhibit featuring a
campaign for a fake drug to treat a fictitious illness
is causing a stir because some
people think the illness is real..(more)
john@tonefactory.com
...